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How Candy.com Turned a $108,000 Investment Into a Multimillion-Dollar Success
Domain investor Rick Schwartz bought Candy.com for $108,000 in 2002 and sold it for a publicly reported $3,000,000 in 2009 — plus an ownership interest that later paid off.
A remarkable domain can become more than an address. It can become part of a company's identity, credibility, and long-term value.
- Purchase Price
- $108,000
- Reported Sale
- $3,000,000
- Holding Period
- Approximately 7 years
- Sale Multiple
- Approximately 27.8x
Big names. Serious prices.
Discover what made them valuable.
| # | Domain | Reported Price | Why It Worked | Source |
|---|---|---|---|---|
| 1 | h2.com | $240,000 | Two-character .com | Domain Name Wire |
| 2 | klo.com | $39,500 | Short and memorable | TheDomains |
This list contains selected publicly reported domain transactions. Private sales and transactions without disclosed prices are not included. WOWDomainName does not independently verify every transaction.
2 publicly reported sales collected this month, led by h2.com.
Fresh developments from the business of digital real estate.
Verisign changes drop time for .com and .net domains
Brew some coffee; the drop is going to start early. Drop catchers, start your engines…a bit earlier. Domain registry Verisign (NASDAQ: VRSN) is changing the time at which .com and .net domain names drop after pending delete. Previously, domains dropped in the evening UTC. Effective October 1, Verisign is moving the drop time to start […] Post link: Verisign changes drop time for .com and .net doma
French human resources consulting company attempts reverse domain name hijacking
Company goes after domain registered well before it adopted the matching brand name. NOOUS, SAS, a French human resources consulting company, has been found guilty of reverse domain name hijacking. The company filed a cybersquatting claim against the domain noous.com. Noous.com was registered well before the consulting company changed its name to NOOUS in 2020. […] Post link: French human resource
Exclusive: Aruba applies for 39 top level domain strings
Aruba plans to expand beyond .cloud. Aruba S.p.A., which operates the .cloud top level domain, is expanding its domain portfolio. The company told Domain Name Wire that it applied for 39 top level domains in this year’s new TLD round. That number includes replacement strings. Aruba surprised many when it topped Amazon, Google, and others […] Post link: Exclusive: Aruba applies for 39 top level dom
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WOWDomainName is competing in Emergent BuilderFest 2026. If our free AI tools, verified domain sales, and remarkable domain stories have helped or inspired you, your vote can help this independent project move forward.
Thank you for supporting an independent domain investor who believes the next great idea can begin with the right name.
Voting takes place on the official Emergent showcase page.
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WOW AI Domain Finder
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WOW Domain Intelligence
A transparent 0–100 WOW Score across ten branding factors.
AI Value Estimate
An informational retail range with clear reasoning — never fake precision.
Domain Comparison
Compare 2–5 domains and see which wins for brand, clarity, and commerce.
Business Name Generator
Turn a concept into business names with matching domain ideas.
WOW Domain Concierge
An AI naming consultant that knows the marketplace inventory.
The TM Collection
A curated set of short, category-defining names. The "TM" is part of the name and does not confer any trademark rights.
MortgageTM.com
A confident name for the home-finance journey.
InsuranceTM.com
Instant authority in a trust-driven category.
QuoteTM.com
Own the language of pricing and comparison.
WebsiteTM.com
The web, in one confident word.
CruiseTM.com
Set sail with a name travelers remember.
Find your corner of the web
Your name is the first thing people trust
- A memorable name earns word-of-mouth and direct traffic.
- Clarity and the right extension build instant credibility.
- A strong brandable core gives you room to grow.
- The right name signals seriousness to customers and investors.
How to Choose a Great Domain Name
The traits that separate a forgettable domain from one that builds a brand.
What Makes a Domain Valuable?
Length, extension, keywords, brandability and demand all shape a domain's worth.
.COM vs New Domain Extensions
When to insist on .com and when a newer extension can work.
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