How to Choose a Great Domain Name
The traits that separate a forgettable domain from one that builds a brand.
A great domain name is short, easy to say, easy to spell, and easy to remember. Before you fall in love with a name, say it out loud and ask someone to type it from hearing it once. If they hesitate, the name may create friction.
Prioritize clarity over cleverness. A name that hints at what you do gives you a head start, while an invented, brandable name gives you room to grow across categories. Favor the .com extension where possible — it remains the most trusted and most typed extension.
Avoid hyphens, numbers, and unusual spellings that force you to explain the name. Finally, do basic trademark research before you commit: a domain is a web address, not a grant of trademark rights.