Insurance.com
Insurance.com: A Publicly Reported $35.6 Million Category Name
$35,600,000
Reported sale · 2010
Insurance.com is frequently cited with a publicly reported value of approximately $35,600,000 (reported around 2010), reflecting the enormous commercial value of an exact-match keyword in one of the world's largest advertising categories. It remains a textbook example of how a single category-defining .com can anchor a lead-generation business.
Why It Mattered
- • Exact-match keyword in a massive advertising vertical
- • Direct navigation and search authority
- • Category-defining commercial intent
In high-spend industries, an exact-match category .com can be worth a fortune purely for the traffic and trust it commands.
Sources
Domain Name Wire